The plan? Bring a world-class resort & casino to Bristol, make our city a true entertainment and tourism destination, spurring the creation of thousands of good-paying jobs and bringing billions in economic activity to our area.

It sounds overwhelming, and maybe to some it sounded impossible. But, thanks to years of coordinated and hard work by local leaders, elected officials, and industry experts, we are just a single election away from this dream becoming reality.


Bettering Our Community

When voters go to the polls this fall it will represent the final step in a journey that began with local business leaders Jim McGlothlin and Clyde Stacy brainstorming how they could help bring new jobs and revenue to our city. From those first conversations, this plan was born.

Along the way it has taken hard work by our local elected leaders, including the entire Southwest Virginia General Assembly delegation, to get legislation passed in Richmond to allow Bristol to have this opportunity. And it took finding in Hard Rock a true partner in this space that would ensure this project will be run by a globally-recognized and innovative operator with a track record of success around the world.


Our Time to Shine

Now, our opportunity is here.

When Bristolians vote YES this fall, the Hard Rock Hotel & Casino Bristol will go from bold idea to reality. And Bristol will be home to a resort that is second to none, featuring:

  • Over 750 hotel rooms
  • Indoor and outdoor live music venues that will bring in some of music’s biggest stars
  • A 50,000+ SF conference center
  • Wedding and event venues
  • Restaurants including an iconic Hard Rock Café
  • Retail stores

And all of this will mean more than 4 million annual guests visiting the property when completed, located at the site of the old Bristol Mall, with 80% coming from outside our region, leading to the creation of over 2,000 direct jobs with an average income of $46,500 per year; and more than 1,400 indirect jobs.

Explore the benefits


3D Model Photos



Architectural Renderings